- "Real food. This tip is perhaps the most important of all. To save money, to be frugal grocery shoppers, this is all we're going to buy. Much 'real food' is one ingredient long. Lettuce. Carrots. Milk. Chicken. It's an ingredient. It hasn't been cooked by a company. It likely doesn't have a brand name and a promotion budget. It's real food, it's 'whole food'. It's at the bottom of the dinner chain."
- "Shop the priorities first. At the grocery store, fill the cart with 'real food' first. This means vegetables and fruit, protein and milk. These departments are nearly always on the outside walls of the store, which is why some people suggest to 'shop the perimeter'. Now stop. Add up what's been spent so far. Is there money left over? "
I think I'm going to adopt "bottom of the dinner chain" as my mantra when I'm going through the frozen food aisle.